Amidst the ever-evolving tapestry of blended cultures and shifting traditions, two remarkable young Los Angeles based Indian women, Arushi & Ayesha Kapoor, embark on a profound quest.

Guided by the rhythmic echoes of their ancestors and adorned with the vibrant threads of their heritage, these brown girls embrace a noble purpose. With unwavering pride as guardians of their Indian lineage, they are propelled by a profound yearning to safeguard their heritage and illuminate the artistry of India to a global stage.Immersed in the rich narratives intricately woven into each tapestry, graced by the intricate hand embroidery adorning their ancestral attire, and attuned to the whispers of generational sartorial wisdom, these two young women of color grasped the profound importance of safeguarding their cherished traditions. Amidst the encroaching forces of globalization and mass
production, which threatened to eclipse the artistry of their forebears, they refused to let their heritage languish in the shadows of oblivion. Instead, they resolved to ascend beyond the challenges, embracing a path of preservation and celebration.


For General Inquiries: ayka@shopayka.com

For Wholesale Requests: arushi@shopayka.com

For Logistics & Tracking: giorgina@shopayka.com

For Existing Boutique Vendor Support: ayesha@shopayka.com

We are experts in crafting exquisite cotton and rayon silhouettes through meticulous hand-embroidery, showcasing the exceptional artistry and modern craftsmanship of Indian artisans. Our collection is carefully curated, with a focus on sourcing eco-friendly materials and implementing fair-trade practices throughout the supply chain. We are committed to ethical and sustainable practices, inviting you to join us on a fashion journey that celebrates diversity, embraces sustainability, and empowers communities.


Merchant Input: We offer wholesale opportunities to retailers who share our commitment to hand embroidered, modern, ethical fashion. Our products align with their values and our vision. By embracing our culturally rich and exquisitely handcrafted designs, retailers can share our heritage with their own customers, spreading its beauty and significance far and wide.